Mapleggings

Taking eCommerce for Custom Sport Apparel Brand to the next level

Creating a bigger impact by focusing on the user experience. Improving conversion rate through visual design and A/B Testing.

Client

Mapleggings

Services

Design Systems
UX Design
The Challenge

Design Thinking vs eCommerce Sports Brand

By doing extensive research into the field of Sports Clothing, we were able to create multiple personas. With these personas we wrote and prioritized user stories. Easy search functionality By adding a autocomplete with preview dropdown, users get instant feedback while search for their city. Communicate Product Benefits A full redesign also includes the product page. We made sure we communicated the USP’s in a clear fashion. Request new cities When your city is not available, you can request your favorite city for free. We link to this page on multiple occassions. Easy to use account page We created an easy-to-use section where customers can find their order status and change their addresses.

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Personas

When you base your personas on real-world interview they are actually, quite handy!
Mapleggings 1 - Persona

Personas

When you base your personas on real-world interview they are actually, quite handy!

Personas

When you base your personas on real-world interview they are actually, quite handy!
Mapleggings 1 - Persona

Personas

When you base your personas on real-world interview they are actually, quite handy!
Mapleggings 1 - Persona
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Customer Journey Experience

Get to know the road your customer travels. From start to finish.
Mapleggings 2 - Customer Journey Experience

Customer Journey Experience

Get to know the road your customer travels. From start to finish.

Customer Journey Experience

Get to know the road your customer travels. From start to finish.
Mapleggings 2 - Customer Journey Experience

Customer Journey Experience

Get to know the road your customer travels. From start to finish.
Mapleggings 2 - Customer Journey Experience
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Mapleggings 3 - Full Width Pink Legging

Mapleggings 3 - Full Width Pink Legging

Mapleggings 3 - Full Width Pink Legging
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We get by with a little help from my friends: The Olympic Dutch Softball Team!

We are incredibly thankful for connecting with the TEAM KINGDOM OF THE NETHERLANDS
Mapleggings 8 - Centred Video

We get by with a little help from my friends: The Olympic Dutch Softball Team!

We are incredibly thankful for connecting with the TEAM KINGDOM OF THE NETHERLANDS

We get by with a little help from my friends: The Olympic Dutch Softball Team!

We are incredibly thankful for connecting with the TEAM KINGDOM OF THE NETHERLANDS
Mapleggings 8 - Centred Video

We get by with a little help from my friends: The Olympic Dutch Softball Team!

We are incredibly thankful for connecting with the TEAM KINGDOM OF THE NETHERLANDS
Mapleggings 8 - Centred Video
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Design Thinking vs eCommerce Sports Brand

Gorgeous. High-quality video sharing on desktop, mobile, tablet. Change the color to match your brand or vision.
Mapleggings 4 - Ipad Mockup Homepage
eCommerce Sports clothing

Design Thinking vs eCommerce Sports Brand

Gorgeous. High-quality video sharing on desktop, mobile, tablet. Change the color to match your brand or vision.
eCommerce Sports clothing

Design Thinking vs eCommerce Sports Brand

Gorgeous. High-quality video sharing on desktop, mobile, tablet. Change the color to match your brand or vision.
Mapleggings 4 - Ipad Mockup Homepage
eCommerce Sports clothing

Design Thinking vs eCommerce Sports Brand

Gorgeous. High-quality video sharing on desktop, mobile, tablet. Change the color to match your brand or vision.
Mapleggings 4 - Ipad Mockup Homepage
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Modern solution for our user's search challenge

Mapleggings 5 - Search Mockup
Autocomplete Preview Search

Modern solution for our user's search challenge

Autocomplete Preview Search

Modern solution for our user's search challenge

Mapleggings 5 - Search Mockup
Autocomplete Preview Search

Modern solution for our user's search challenge

Mapleggings 5 - Search Mockup
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Everyone can request their favourite city as a unique maplegging

Because Mapleggings work with a Print-On-Demand (POD) supply chain, we are able to create one-of-a-kind leggings. Every user can request their favorite city for free!
Mapleggings 6 - Request Your City
Request Your City

Everyone can request their favourite city as a unique maplegging

Because Mapleggings work with a Print-On-Demand (POD) supply chain, we are able to create one-of-a-kind leggings. Every user can request their favorite city for free!
Request Your City

Everyone can request their favourite city as a unique maplegging

Because Mapleggings work with a Print-On-Demand (POD) supply chain, we are able to create one-of-a-kind leggings. Every user can request their favorite city for free!
Mapleggings 6 - Request Your City
Request Your City

Everyone can request their favourite city as a unique maplegging

Because Mapleggings work with a Print-On-Demand (POD) supply chain, we are able to create one-of-a-kind leggings. Every user can request their favorite city for free!
Mapleggings 6 - Request Your City
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Designing the perfect product page

What do our users want? Amazing product photos and clear information about the product, the size, and how to order.
Mapleggings 7 - Product Page Mockups
The Product Page

Designing the perfect product page

What do our users want? Amazing product photos and clear information about the product, the size, and how to order.
The Product Page

Designing the perfect product page

What do our users want? Amazing product photos and clear information about the product, the size, and how to order.
Mapleggings 7 - Product Page Mockups
The Product Page

Designing the perfect product page

What do our users want? Amazing product photos and clear information about the product, the size, and how to order.
Mapleggings 7 - Product Page Mockups
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Impact

Giving the people what they want!

Yes, there was an increase in the conversion rate. Yes, we got better results from SEO. But the most critical impact we made: More requests. Whenever a legging is not available yet, we want people to request their favorite city. This is the absolute fuel of Mapleggings. Since Mapleggings is a global product, it's highly likely that someone's favorite city is not available yet. If people don't find it worthy of requesting their city, they will never make a purchase. We're proud to say that we saw a 319% increase in Mapleggings requests over the first three months after launching our redesign.