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As you work to define a problem, “why?” questions can be helpful for uncovering a challenge or opportunity.
Your test learnings will inform you how to move forward with your ideas, and you’ll go through a few cycles of prototyping and testing.
Once completed, we’ll make it relatable on a human level by assist you with compiling and engaging Story, with our Storytelling experts.
Start by determining the question that you’re asking before jumping to potential solutions.
An important piece of design thinking is drawing inspiration from what people really need.
Diverge and explore all of the possible solutions to a problem before converging on the best ones.
When you test your prototypes, you learn about how people would interact with your ideas in the real world.
Creating a digital solution or service becomes a lot more easier when you have a good understanding of the problem you’re solving for people.
By knowing the people you’re trying to help, you get a better understanding of the complexity of the challenge you’re solving.
There may not be a ‘problem’ to solve but more an opportunity to grasp. It might be a complicated ideas - presented simply.
From nailing down objectives to sharing discoveries through to presenting the end product.
UX research represents the insights gathered from users and customers that are leveraged to help make product decisions at any stage of the development process.
Download the Ultimate Guide to Design Thinking for free