+20 Years In Business
5.0 from 26 reviews
I find what's confusing your customers. And fix it.
Ecommerce audits that show you where your store breaks. With video walkthroughs and ready-to-implement Figma designs.
Trusted by leading brands
Traffic is up. Conversions are stuck.
Sound familiar? You're not alone. Most e-commerce stores lose customers at the same friction points. Confusing navigation. Unclear product info. Checkout that feels like a job application.
68% cart abandonment
That's the average. Yours might be worse. Every abandoned cart is a customer who wanted to buy but something stopped them.
Design by opinion
"I think the button should be blue." "Let's try a bigger hero image." Guessing doesn't grow revenue. Data does.
Can't afford full-time UX
A senior UX designer costs €60K+ per year. You need the expertise, not the payroll commitment.
Two ways I can help
Whether you need a one-time audit or ongoing design support, I've got you covered.
UX Research
I combine multiple research methods to audit your store and find the conversion killers. My approach: systematic diagnostic framework → design the fixes → measure results. Video walkthroughs, prioritized action lists, and Figma designs included.
- Video walkthrough of your entire site
- Prioritized list of friction points
- Figma designs for key improvements
- 48-hour to 2-week delivery
Design Subscription
Unlimited design requests for a flat monthly fee. I create comprehensive design systems and product pages grounded in conversion science. Product pages, landing pages, email templates, and more. Pause or cancel anytime.
- Unlimited design requests
- One request at a time
- Average 48-hour turnaround
- Pause or cancel anytime
One expert beats an agency.
No handoffs. No coordination tax. No "let me sync with the design lead." Just 20 years of pattern recognition, delivered fast.
- Direct communication. No account managers.
- Fixed prices. No surprise invoices.
- Same person from start to finish.
- Fast turnaround. Days, not weeks.
Philip Wallage
20+ years in UX
What clients say
"With his fast-paced work and quick feedback, we were able to follow our agile work processes and seamlessly integrate the new design updates into our development sprints."
Hanna Berenzen
Vice President SCM Consulting at Quyntes
"We chose Philip because he's professional, quickly understood our challenges, and created a clear structure with his workshops."
Joop Uitendaal
Publishing Director Food & Hospitality portfolio at VMN Media
"He's experienced, professional and at the same an enthusiastic, witty team player and a nice person to work with."
Willem-Jan van den Bichelaer
Product Owner FD digital (a.i.)
Credentials
Toptal Top 3%
Miro Expert
Design Sprint Facilitator
CXL Certified
Ready to fix your conversion problems?
Book a free 30-minute call. No pitch, no pressure. Just a conversation about your store and whether I can help.