Transforming Dation for Better Driving School Management
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Transforming Dation for Better Driving School Management

App Design
Product Design
UX Design
User Testing
Design Systems
Written by
Philip Wallage, the Sr. UI/UX Designer that'll do all the work!
Philip Wallage
Sr. UI/UX Designer
Client
Dation
Tools
Figma
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Dation provides a B2B SaaS solution to help driving schools improve their services and increase revenue. Their system, combining CRM and ERP functions, makes it easy to run and manage a driving school. As lead UX designer, I led design sprints and created a design system to enhance product value and boost customer satisfaction.

Project Challenges

Dation faced a few key challenges:

  1. Adding Customer Value: Finding ways to provide more value to driving schools.
  2. Understanding Users: Identifying the needs of different users.
  3. Consistency: Ensuring a uniform experience across the platform.
  4. Efficiency: Helping instructors complete tasks quickly and safely.

Design Approach

To tackle these challenges, the design strategy focused on:

  1. User Research: Working with support teams to understand user needs.
  2. Design System: Building a system for a consistent user experience.
  3. Product Management: Simplifying the management of products and packages.
  4. Mobile App: Enhancing the app for instructors on the go.

Key Features of the Redesigned Dation Platform

  1. User Profiles:
    • Understand Users: Defined user types to tailor the experience to their needs.
    • Job Stories: Collected stories to prioritize what users need most.
  2. Design System:
    • Consistency: Created a design system for a uniform look and feel.
    • Ease of Use: Simplified onboarding and reduced user churn.
  3. Product and Package Management:
    • Manage with Ease: Designed features to easily manage and combine products.
  4. Mobile Optimization:
    • Efficiency on the Go: Enhanced the app for quick, safe task completion.
    • Mockups: Developed mockups for testing and refining the experience.
  5. Redesigned Student Page:
    • Time Savings: Redesigned the page to save 20% of the time spent on student-related tasks.

Impact and Results

The redesigned Dation platform delivered several benefits:

  • Increased Value: Enhanced features provided more value to driving schools.
  • Higher Satisfaction: Addressed user needs, leading to higher satisfaction.
  • Better Efficiency: Streamlined workflows for instructors and administrators.

Conclusion

The Dation project shows how user-focused design can boost product value and efficiency. By understanding user needs, creating a consistent experience, and optimizing mobile use, Dation now offers a better, more efficient platform for driving schools. This project highlights the power of clear, simple, and purposeful design.