How to use UX Research Services effectively to generate valuable UX Insights

As a product manager, you know that conducting user research is essential for getting valuable UX insights into your users’ needs and wants. But what if you don’t have the time or resources to do it yourself? That’s where UX research services can come in handy. By outsourcing your user research, you can get all the benefits of conducting your own research while freeing up your time to focus on other tasks. In this article, we’ll take a look at how to use UX research services to generate valuable UX insights. So read on and learn how you can get started!

What are UX research services, and what do they offer businesses and product teams?

UX research services are companies that offer user research services to businesses and product teams. They provide a wide range of services, from conducting user interviews to doing usability testing.

Ever wondered if it's possible to still gain the benefits of ux research when you're not doing it internally?

Absolutely!

Outsourcing user research is an incredible timesaver. No longer you'll be planning calls, preparing research questions or digging through recordings. At BTNG, our Research Team will take care of all those things for you.

Outsourcing user research is an incredible timesaver. No longer you'll be planning calls, preparing research questions or digging through recordings. At BTNG, our Research Team will take care of all those things for you.

We'll also provide a report with our findings and analysis, which will help you understand your users better and make more informed product decisions.

How can UX research services generate valuable UX insights for your website or app?

• By conducting user interviews, you can learn about your users’ needs, wants, and pain points.
• By doing usability testing, you can identify any problems with your product or website and find out how to fix them.
• By analysing your users’ behaviour, you can understand what they like and don’t like about your product or website.

What are the benefits of using UX research services?

There are many benefits to using UX research services, but here are some of the most important ones:

1. Freeing up your time

By outsourcing your user research, you can free up your time to focus on other tasks

2. Getting expert insights

The team conducting your research will have a lot of experience and expertise in the field, so you can be sure that you’re getting insights from people who know what they’re doing.

3. Access to more resources

When you use a service, you’ll have access to more resources than you would if you were conducting the research yourself. This means that you’ll be able to get more insights in a shorter period of time.

4. Getting unbiased results

When you use a service, you can be sure that your results are unbiased. This is because the research team doesn’t have any personal stake in the outcome of the research.

How to use UX research services effectively

Now that you know the benefits of using UX research services let’s look at how you can use them effectively to generate valuable insights.

1. Define your goals: Before you start looking for a service, it’s important to define your goals. What do you want to learn from your user research? What are your objectives? By defining your goals, you’ll be able to find a service that can help you achieve them.

2. Do your homework: Once you know what you want to achieve, it’s time to do your homework and find the right service for you. There are a lot of services out there, so it’s important to take your time and find one that’s a good fit for your needs. The BTNG Research Team is specialized in Qualitative User Research. This is more personal than Quantitative Research which is more about data and spreadsheets. We help to uncover WHY.

3. Set up a meeting: Once you’ve found a service you want to use, the next step is setting up a meeting. This is where you can easily reach out to us by email or schedule an introduction call with one of our experts. During the meeting, you can discuss your goals and objectives with us and find out how our service can help you achieve them.

4. Make a plan: After the meeting, it’s time to make a plan. This is where you’ll decide what type of research you want to conduct and what resources you need. After that, we're ready to start.

5. Monthly kickoff: Every month, our Lead User Research will align with your team on topics, questions, and scheduling and will make sure we have everything we need.

6. UX Insights and Opportunity Feedback: At the end of every month, our team will present their latest insights supported by video material.

‍

Tips for getting the most out of your user research study

Here are some tips to keep in mind when conducting your user research study:

1. Keep it focused: When conducting UX research, you must keep your goals and objectives in mind. This will help you stay focused and ensure you get the most out of your study.

2. Be prepared: Before you start your study, it’s important to be prepared. This means having a clear plan and knowing what you want to achieve. By being prepared, you’ll be able to conduct a more effective study.

3. Be flexible: Don’t hesitate to change your plans if necessary. User research is flexible, so if you need to change your plans, don’t hesitate to do so.

4. Be patient: Conducting UX research can be a time-consuming process, so it’s important to be patient. Don’t expect to get results overnight; getting the insights you need may take some time.

By following these tips, you’ll be able to conduct an effective user research study that will help you generate valuable insights.

Conclusion

User research is a vital part of any UX design process. It allows you to understand your users and their needs, which in turn helps you create better products and services. If you’re not conducting user research, you’re missing out on valuable insights that could help your business succeed.

There are many benefits to using UX research services, such as getting access to expert knowledge and resources, saving time and money, and reducing risk. Now is the time to start if you’re not using a UX research service.

BTNG Research Team offers qualitative user research services that can help you generate valuable insights. Our team of experts can help you define your goals, prepare for your study, and conduct an effective user research study. Contact us today to learn more about our services.