UX Research
I walk through your site like a customer would. Record everything. Find the friction. Design the fixes. You get a video walkthrough, a prioritized action list, and Figma designs ready to implement.
68% of shoppers abandon their cart. That's not a statistic. That's customers who wanted to buy but something stopped them.
Maybe your product page doesn't answer their questions. Maybe your checkout feels like a tax form. Maybe they can't find the size guide.
You've probably tried fixing it. A/B tested some buttons. Changed some colors. But without knowing exactly where people get stuck, you're just guessing.
Simple process. Fast delivery. Actionable results.
I go through your store as a customer would, recording every click, scroll, and moment of confusion.
Every confusing element, missing piece of information, and conversion barrier gets documented with screenshots.
Not all fixes are equal. I rank issues by how much they're likely hurting your conversion rate.
You don't just get a list of problems. You get Figma designs showing exactly what to change.
Three ways to find what's killing your conversion. Pick the level that matches your needs.
~20 minute video of a single flow. Ready in 48 hours.
Fix your high-impact areas with redesigned sections and a complete design report.
Optimize your entire customer journey with full flow redesigns.
All prices exclude VAT. No hidden fees. No contracts.
Compare your options.
| BTNG | Agency | Full-time hire | DIY | |
|---|---|---|---|---|
| E-commerce expertise | varies | varies | ||
| Fast turnaround | ||||
| Fixed pricing | ||||
| No contracts | ||||
| Direct communication | ||||
| 20+ years experience | varies | varies | ||
| Video walkthroughs | varies | |||
| Figma deliverables | ||||
| from €995 | from €5,000+ | from €60K/yr | Free (+ your time) |
You get a video walkthrough where I navigate your site and explain every friction point I find. Plus a Notion document with all issues prioritized by impact, and Figma designs showing exactly what to change (Essential and Complete tiers).
QuickScan: 48 hours. Essential: 1 week. Complete: 2 weeks. I'll confirm the exact timeline before we start.
The audit deliverables are designed to hand off to your development team. If you need implementation help, my Design Subscription includes ongoing design work.
I can recommend trusted Shopify developers, or you can use the Design Subscription for ongoing design support that your developers can implement piece by piece.
No. I audit stores on any platform: Shopify, WooCommerce, Magento, custom builds. The UX principles are the same.
If you're not satisfied with the audit, I'll refund 100% of your payment. No questions asked. I've never had to do this.
Book a free 15-minute call. I'll take a quick look at your store and tell you if an audit makes sense.
