Finding the Right Fit for New Products in Supermarkets

Launching a new product requires precise market placement for success. Let's transforms how businesses leverage supermarket data!
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Client
Distrifood Dynamics
Date
March 2023
Role
Role name
Website
www.relume.io

Launching a new product requires precise market placement for success. Distrifood Dynamics, an innovative solution designed for Distrifood, transforms how businesses leverage supermarket data.

This project involved converting a static spreadsheet into a dynamic, interactive dashboard, providing actionable insights and comprehensive tools for effective product placement and market strategies.

Project Challenges

Distrifood faced significant hurdles:

  1. Static Data: Valuable data was locked in a static spreadsheet, making it difficult to access and utilize effectively.
  2. Customer Value Proposition: A need to offer new value to customers to justify a subscription-based service.
  3. Market Fit: Identifying the perfect fit between target audiences and supermarkets to boost product success.

Design Approach

To overcome these challenges, the design strategy for Distrifood Dynamics centered on three pivotal areas:

  1. Interactive Dashboard: Developing a real-time, user-friendly dashboard to replace the static spreadsheet, providing dynamic data and insights.
  2. Audience Segmentation: Creating new target audiences by analyzing detailed consumer profiles and spending habits.
  3. Market Alignment: Building tools to match the right products with the right supermarkets, ensuring optimal market fit and increased revenue.
Finding the supermarket with the best fit towards your target audience.

Key Features of the Redesigned Distrifood Dynamics

  1. Dynamic and Interactive Dashboard:
    • Real-Time Notifications: Users receive up-to-date information on supermarket changes, ensuring they stay informed in a fast-moving market.
    • Intuitive Interface: The dashboard's user-friendly design makes it easy to navigate and interpret complex data.
  2. In-Depth Consumer Insights:
    • Consumer Profiles: Detailed insights into demographic information, helping businesses understand which consumers shop at which supermarkets and how to tailor their products accordingly.
    • Revenue Potential Tools: Tools to calculate potential revenue in specific areas, identifying untapped market opportunities.
  3. Optimal Market Fit Tools:
    • Audience-Supermarket Matching: Advanced analytics to find the best fit between consumer segments and supermarket locations, enhancing product placement strategies.
    • Trend and Planning Insights: Access to market trends and information on supermarket construction and renovation plans to stay ahead of industry changes.
Designing your target audience.

Impact and Results

The revamped Distrifood Dynamics delivered substantial benefits:

  • Enhanced Accessibility: Transitioning from a static spreadsheet to a dynamic dashboard significantly improved data accessibility and usability.
  • Increased Value for Customers: The new features and insights offered clear value, supporting the subscription model.
  • Improved Market Strategies: The ability to analyze and optimize market fit led to better product placement and increased sales.
Finding the supermarket with the best fit.

Conclusion

The Distrifood Dynamics project exemplifies the transformation of static data into a dynamic, interactive tool that delivers real value to businesses. By focusing on user experience, detailed consumer insights, and optimal market alignment, Distrifood now offers a powerful resource that enhances decision-making and supports strategic growth. This project demonstrates expertise in data visualization, user-centric design, and market analysis, driving significant improvements in how businesses manage and utilize supermarket data.

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