Dutch Ecommerce: Creating Spaces that Matter

I had the pleasure of leading the design overhaul for Plantinum, a renowned Dutch e-commerce company specializing in creating spaces that matter.

This project was a collaborative effort involving a front-end developer, a back-end developer, and myself, where I took charge of all design-related aspects.

Our goal was to transform Plantinum’s online presence into a visually appealing, user-friendly website that truly reflects their brand ethos and enhances customer experience.

Project Challenges

Plantinum faced several challenges with their existing website:

1. Outdated Design: The old website did not reflect the modern and innovative spirit of Plantinum.
2. Content Organization: The existing content was not well-structured, leading to poor navigation and user experience.
3. Mobile Responsiveness: The site lacked a seamless mobile experience, which is crucial for today’s e-commerce platforms.

Design Approach

To address these challenges, my design approach for Plantinum focused on three key areas:

1. Visual Overhaul: The new design needed to be modern, clean, and reflective of Plantinum’s brand. Using the UntitledUI Design System as a starting point allowed me to quickly establish a solid design foundation, enabling me to focus on creative and branding elements.
2. Content Reorganization: I replanned all existing content, including implementing redirects to avoid 404 errors. This ensured a seamless transition to the new site without losing valuable SEO rankings or user trust.
3. Mobile and Desktop Wireframes: I created detailed wireframes for both desktop and mobile versions to ensure a consistent and responsive design across all devices.

Key Features of the Redesigned Plantinum Website

Design System

1. Leveraged the UntitledUI Design System for rapid development of basic elements.
2. Focused on beautiful typography and cohesive branding elements to enhance visual appeal.

Sitemap and Content Planning

1. Reorganized content to improve navigation and user experience.
2. Implemented redirects to maintain SEO integrity and avoid 404 errors.

Wireframes and UI Design

1. Developed wireframes for both desktop and mobile to ensure responsive design.
2. Created a comprehensive design system, including typography, colors, and UI elements.

Screen Designs

1. Product Pages: Enhanced product pages with a focus on clarity and aesthetics.
2. Updates Overview Page: Designed an engaging updates page with a prominent call-to-action footer.
3. Series Page: Developed a compelling hero section for series pages to highlight key products.
4. Checkout Experience: Created two versions of the checkout process for A/B testing to determine the most effective design.

Impact and Results

The redesign of Plantinum’s website resulted in several significant improvements:

• Modernized Visuals: The new design brought a fresh, modern look to the website, aligning with Plantinum’s brand identity.
• Improved User Experience: Reorganized content and improved navigation led to a more intuitive user experience.
• Enhanced Mobile Responsiveness: The website now offers a seamless experience across all devices, catering to the growing number of mobile users.
• Better Engagement: Early feedback indicated that users found the new design more engaging and easier to use, leading to higher customer satisfaction.

Conclusion

The Plantinum website redesign project highlights my ability to lead a comprehensive design overhaul, from initial planning to final implementation.

By focusing on modern aesthetics, user experience, and responsive design, I helped Plantinum create an online presence that truly represents their brand and meets the needs of their customers.

This project showcases my expertise in website design and my commitment to delivering high-quality, user-centered solutions.